💰 Interview with Casino Affiliate Expert Tobias Regnestam

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Which alternatives do casinos have today? Not really. By accepting the terms, you also agree to receive advertisements from the company and their partners. One thing to keep in mind right now especially if you are just starting out is the back side of the consolidation that has been going on for the last years. They work very much like email affiliates. The affiliates that bought other assets grow quickly but remember that someone working for himself will always outwork someone that is hired for a fixed salary on a job. Experienced SEO affiliates do it in an average of months. This depends significantly on the resources and time that you put into the business. Has this changed anything for you as an operator? I would start with getting a domain, installing WordPress, and building a basic site. Take care of your partners. So I packed my bags and booked the first plane I could get on. Sales and negotiations continue to be one of my favourite things to go through the days but now working from a macro perspective. SEO affiliates are, by far, the most common affiliate business in Europe right now. We sat down with him for some questions with the goal to get insights in how to become a successful casino affiliate. Mr Regnestam handing out an award. If you try to copy someone else, you will always be behind them. Once in Malta I started at Casumo as a customer support agent. This method is a higher risk for the affiliate because the clicks sometimes cost many Euros without any guarantee that it will generate income. Big companies have bought small ones. How did you get into casino affiliate? Mistake 4: Not focusing on one market When you focus on only one market, you expose your business to legal changes. Subscribe to our newsletter.{/INSERTKEYS}{/PARAGRAPH} What are you up to today? Ranking in Google may take you six months to a year. What trends do you see in the casino business that affiliates should pay extra attention to? Successful ones do not need to spend more time, but usually, that is the case. Thus, it was crucial to be represented on the affiliate marketing websites. Combined with a compensation model that was based on the performance of the players that the casino affiliate generated, casinos had nothing to risk and all the traffic would be, without effort, on their end. You could take inspiration in the beginning, but you need to provide something for the players that no one has done before or in a way that is superior to what has been done before. I became an affiliate manager, having a roster of marketing partners to maintain relationships with and negotiate new deals with. We can conclude that it is easy today to make a deal and buy plenty of traffic but harder to get the right deal in place where both parties earn money. Focus on at least two or three to be sure to ensure that your business would have power enough to pivot should one of the markets be out of your reach at any point in time. Affiliates, however especially SEO affiliates usually show up when the intention to find a casino is there. The big difference is the intent in all these different places. {PARAGRAPH}{INSERTKEYS}Tobias has worked with casino affiliates for several years and seen all their numbers from the inside. Malta and iGaming appeared on the horizon. How has the recent Affiliate market consolidations affected the casinos? Today, casinos have different options in different markets. When you focus on only one market, you expose your business to legal changes. Affiliates come in all shapes and sizes but let me tell you the main branches. If you want to start doing casino affiliation, what are the first steps to take? Find your unique approach and the journey will be so much better. In the last 4 years, the affiliate market has seen a lot of consolidations. Subscribe to our newsletter today and receive interesting updates from our blog and exclusive special offers. As I see it, it is more of complementary for brand recognition instead of looking at it as acquisition channels. My background is quite diverse. Social affiliate A SOCIAL affiliate will focus on either building a following on any social media platform or merely paying for exposure to a particular target group. At that time, the company only has 20 employees, so I would do anything from being the 1st to 2nd line support to giving feedback about its website, which is my favourite. I became head of affiliates and soon the department became one of the best in the industry in terms of efficient headcount and output per team member. Mr Regnestam trying to get back to his Scandinavian roots. For example, you may earn nothing in the first nine months. They will provide you with deals to operators and help to have it up and running. After a while, you would likely have a passive income coming to you each month without you having to do anything for it. To answer this question, we have to go back a bit in time. Is there, for example, a difference between dealing with several small affiliates from dealing with a few big ones? You could say that the affiliates work as a map, but instead of charging the people to use the map, the affiliate will charge the casino that the players find by taking a percentage of whatever the player spends in that casino. Do they have better persistence? Working in Stockholm as CEO-Assistant opened my eyes to my real passion — organisation, planning and, of course, sales. They have passion for what they are doing so they pay attention, learn, try new things and continuously evaluate. How long does it usually take for a casino affiliate to become profitable? Mr Regnestam as head of Affiliates Mr Green Have these alternatives made it harder for casino affiliates to get a good deal? One big obstacle is also not knowing where to put your money. Email Address. Part of the Cashmio team What makes some casino affiliates successful and others not? Their only difference is that they focus on sending SMS to their lists to show their offers and partners. Quickly I moved over to the casino affiliate department, which was an opportunity to get back to areas I like. They see that as the minimum, not the maximum. A SOCIAL affiliate will focus on either building a following on any social media platform or merely paying for exposure to a particular target group. Skip to content. What different types of casino affiliates exist? Starting at a small company gave me an opportunity to learn all about casino games and how to build a casino. After that it was time to move on again. SMS affiliates They work very much like email affiliates. The consolidation in the last few years has for sure affected the entire industry. A lot of affiliates try to start their business by charging the operators cash for something without value. Will new demands on the operators affect how they can work with you? Five to ten years ago, affiliate marketing was one of the only marketing channels available to casinos. The biggest difference is that some people push through the period where you work daily without getting paid. How does it look now? Why do casinos give casino affiliates such a lucrative deal? Do you mean the difference is that the successful ones invest more time in making it work? Will a new tax be implemented? And with those wise words we thank Tobias for his time. But sometimes, you are great at building websites but not so great at negotiating. When a market is regulated, casinos would be able to market like any other businesses anywhere, including Facebook, busses, newspapers and on TV, of course. Today, there are multiple Facebook groups and Skype conversations with affiliate managers, and they all share their experiences. Can you tell us the five mistakes that affiliates do that they can easily avoid? You would want to be able to pivot the company you built from two people working to a fully functioning man team. The easiest way to describe the casino affiliate business is to compare it to Hotels. These are not competing channels per se. I can also sign up for an affiliate service like mediamirror. Persistence is essential in the beginning as you reach a point where you make money , turning it into not settling for anything. As earnouts are finishing and the websites go into pure ownership of the biggest affiliate companies, you as a smaller affiliate can see where they are likely to lose positions, and you can snap that high-value 1 position.