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Advertisers must comply with applicable regulations and industry best practices, including responsible gaming messaging, non-deceptive description of odds of winning, and prize amounts. Microsoft does not permit advertising of paid fantasy sports in the foregoing states. Gambling operators must be physically located in Canada. Approved or disapproved Approved. Advertisers must comply with applicable regulations and industry best practices, including possessing the authorization from the Department of the Interior. If you would like to apply, please complete and submit the Gambling and contests advertising program participation form. European region Market Licensing body and additional requirements Denmark Gambling operators must be authorized by the Danish Gambling Authority. Advertisers, their agents and service providers must comply with all applicable laws, rules and regulations of the licensing State s. In markets that prohibit online gambling advertising, ads are generally allowed for contests and free lotteries provided that they do not constitute online wagering. Americas region Market Licensing body and additional requirements Brazil Microsoft Advertising allows advertising for National lotteries. Games of chance where it is possible to win money or prizes are not allowed, even where no payment or consideration is involved. These polices apply to all forms of currency including real and virtual currency. Raise expectations of a better lifestyle or other improvements. Use these links for more help with Microsoft Advertising policies. Markets that permit gambling advertising In certain markets, Microsoft allows advertising for websites that promote or facilitate online gambling, accept wagers or require payment in exchange for the chance to win prizes provided that advertisers comply with the following restrictions. As an advertiser, you may bid on keywords that are commonly associated with online gambling or wagering, provided that neither your ad nor your landing page promotes online gambling or wagering. Advertisers may not promote or link to unauthorized online gambling content. For a chance to win big! Canada Online gambling advertisers must be individually approved by Microsoft Advertising. Policy Advertisers must be responsible in their gaming messages. Disapproved Change Your Life! Advertisers, their agents and service providers must comply with all applicable regulations and best practices. Asia Pacific region Market Licensing body and additional requirements Australia Gambling operators must be state licensed in Australia and may not target other markets. The Spelinspektionen logo must be clearly displayed on the website. New Zealand Microsoft Advertising allows the promotion of online gambling conducted remotely through a communication device e.{/INSERTKEYS}{/PARAGRAPH} Policy Bidding on online gambling related keywords is allowed, provided that neither your ad nor landing page promotes online gambling or wagering. For example:. Approved Casino Hotel www. Microsoft can refuse an ad or make exceptions to the policy even if an ad complies with the policies. United States Microsoft allows advertising for online lottery games and paid fantasy sports. Mexico Online gambling advertisers must be individually approved by Microsoft Advertising. Gambling operators must be state licensed in Australia and may not target other markets. Additional content restrictions may apply. Promote financial loans services. Advertisers must provide Microsoft with their advertising permission upon request. Gambling policies specific to individual markets Refer to the following policies about specific markets and additional requirements. Approved Play Online Casino www. Republic of Ireland Online gambling advertisers must satisfy the following requirement: The gambling operator is registered as a bookmaker with Revenue Commissioners and provides a valid license number. Advertisers must be individually approved. Online gambling advertisers must be individually approved by Microsoft Advertising. Gambling Commission , and be in compliance with any applicable legal requirements. Microsoft may also impose certain additional geographic restrictions on where advertisements may be distributed. Markets that disallow gambling advertising Advertising for websites that promote or facilitate, directly or indirectly, online gambling or wagering is not allowed in the following markets: Argentina Austria Chile Colombia. Responsible gaming messaging Advertising must not misrepresent or glorify the benefits of gambling, or encourage people to play beyond their means. Advertisers of online lottery games must be an appropriate U. Target an underage audience, redirect to sites dedicated to a young audience, or promote youth related sponsoring events. Gambling operators must have a license to operate in market and a permission for advertising according to the German Advertising Directive Werberichtlinie. United Kingdom The gambling operator must be licensed or otherwise authorized by the U. Advertising that promotes participation based on payment or consideration is subject to the same restrictions listed above for permitted gambling sites. Germany Gambling operators must have a license to operate in market and a permission for advertising according to the German Advertising Directive Werberichtlinie. Gambling contests policies. Expand all. Targeting minors is not allowed. Gambling Commission website. State lottery commission, agency or authority, or its licensee contractually authorized and currently in good standing, to operate online lottery games on behalf of the State. Advertisers purchasing gambling-related keywords and advertising aggregated content for third-party gambling services providing links to the websites must agree to ensure that their partners comply with the policy set out above. If you hold licenses in multiple markets, you may target either as allowed by your licensing requirements. Proof of license must be displayed on the website, preferably on the landing page, and be otherwise verifiable on the U. This includes, but it is not limited to, the use of language, themes, expressions, graphic resources, audio or visual elements that may appeal to underage individuals, or using individuals who are or appear to be underage in promotional content or on the website. You may not promote gambling in markets where you do not hold a valid license, irrespective of whether online gambling is allowed in that market or not. Among such sites are those that accept wagers or require payment or other consideration in exchange for the chance to win prizes, as well as sites that offer both information and links related primarily to the promotion of online gambling. {PARAGRAPH}{INSERTKEYS}As an advertiser, it is your responsibility to comply with all applicable local and national regulations. Advertisers must provide Microsoft with their proof of license upon request. For example, in the United States, sweepstakes where no purchase is necessary are allowed. Sites must not accept or procure bets from residents of countries where online gambling is disallowed, such as the U. Advertising for brick and mortar casinos is prohibited. Hong Kong India Indonesia Malaysia. If you advertise in two or more countries, you will need to make any changes necessary to comply with all of the policies. Advertising may not imply or suggest that gambling is a viable alternative to employment or financial investments, a way to recover from financial losses, or that skills may affect the outcome of a game of chances. Advertising for websites that promote or facilitate, directly or indirectly, online gambling or wagering is not allowed in the following markets:. Finland Gambling operators must be state licensed. Gambling and contest ads may not be distributed through all of the advertising distribution options and may appear only in text search ads. Also content must not:. Indonesia, Malaysia, Thailand, Vietnam Advertising for brick and mortar casinos is prohibited. The license number must be displayed on the web site. Gambling operators must have the required license granted by the Federal Council. Such sites must give the search user clear and factual information, and comply with all applicable local and national regulations. Sweden Must be licensed through Spelinspektionen. In addition to the Microsoft Advertising Terms and Conditions , advertisers must guarantee, represent, covenant and warrant to Microsoft that the advertising is in compliance with the necessary advertising permission according to the German Advertising Directive. Advertising must not be directed toward individuals under the applicable minimum age to participate in online gambling, or served in a context where it is highly likely it will be displayed to such individuals. Microsoft allows advertising for online lottery games and paid fantasy sports. Additionally, advertising for all types of permitted gambling offerings limited to lotteries, sports and horse betting, as well as its brokering must each comply with the German Advertising Directive Werberichtlinie , as well as any other applicable legal requirements. Italy Gambling ads are not allowed with the exception of state sponsored lottery ads. Online gambling advertisers must comply with all applicable legislation. Advertisers promoting provincial lotteries must have authorization from the applicable government agency. The gambling operator must comply with licensing or registration requirements in each market where their content is serving. You may not link to online gambling content from the non-gambling website. Also content must not: Encourage gambling addiction. Netherlands Approved lotteries must provide a license issued by either the Dutch Authority on Games of Chance Kansspelautoriteit or by a local municipality, whichever applies. Win big and retire now! Thailand Venezuela Vietnam. Interested advertisers should contact Customer Support. Your application may be considered separately for each country in which you want to display ads. At all times while ad campaigns are running, advertisers must be in compliance with all applicable regulations, including the Unlawful Internet Gambling Enforcement Act UIGEA , as well as industry best practices. Switzerland Microsoft Advertising allows advertising for National lotteries. Policy You can only advertise in a market where you are licensed. In markets that permit online gambling advertising, ads for contests and competitions are generally allowed provided they comply with all applicable legislation. Bid keyword Casino. Information on the odds of winning and prize amounts must be described accurately and must not be misrepresented.